Plan for ‘2-for-1’ deals in French supermarkets axed after backlash

Offers and promotions on food in France are to remain capped at 34% after farmers and food producers rejected a proposal to allow ‘buy one, get one free’ deals in supermarkets.Finance Minister Bruno Le Maire had suggested on June 4 that the measure could be introduced within the context of rising fuel and food prices but this idea has now been abandoned after criticism from industry stakeholders.Inflation : des contrôles vont être menés, “filière par filière”, pour éviter “les marges révoltantes” dans le secteur alimentaire, explique @BrunoLeMaire.